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Hearing the Combined Experience of a Law Firm as a Marketing Message

You might know that no attorney in New York can ever guarantee a particular result or outcome of your case. However, there are so many other types of guarantees that a lawyer can make. For instance, it would be wonderful if a lawyer in his marketing message guarantees that despite his firm's two hundred years of combined experience, it will not make any difference, if the defense refuses to negotiate and forces them to go to trial. What does this even mean?

Does Combined Experience Make Much of a Difference

Experience is a major aspect that a client usually sees while selecting a lawyer. However, many times in attorney marketing messages, they will have a number of attorneys who have many different years of experience. They will combine them all together to give you the impression that they have huge amounts of experience and perhaps they do but that does not mean anything if they assign you an attorney that is 27 years old.

The firm might have that kind of experience but there are different vantage points to this topic. Does a firm having two hundred years of experience mean anything to you, especially when your case proceeds through the litigation process and defense refuses to negotiate?

What is the Experience of Your Trial Lawyer?

Well, it will make a difference if your trial attorney has significant amount of trial experience, which will overcome the fact that the defense is refusing to negotiate, and the lawyer will be able to show to the jury that you are more likely right than wrong. Such a lawyer might be able to show that all the harms and losses you have suffered are the direct result of the people you have sued. Only in such an instance will the jury think of compensating you for all the harms and losses you have suffered.

However, the mere fact that the attorney puts this in his marketing message that they have all this profound experience does not mean much when the defense turns around and says they are not willing to pay any type of settlement. The defense in such instances wants to go to trial, and will allow the jury to put a value on the case, if they find that they did something wrong.

Fighting the Case in Trial is Much More Challenging than Negotiating

Fighting it out in a courtroom through a trial is much more difficult than settling the case through negotiations. Therefore combined experience means very little when your trial lawyer may not even have a year of trial experience which was already somewhat mentioned. On top of this, there are so many variables to a trial it is almost a gamble to even go that route.

The combined experience of the law firm may amount to centuries, but how does it help you, when the lawyer attending to your case is trial ignorant? So particularly when you are approaching a law firm with many years of accumulated experience, you should know the experience of the lawyer who is going to be assigned to your case. The marketing message will always talk about the firm as one unit, but in reality, one or two lawyers will be actually fighting your case. The rest have their own cases to work.

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